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I have delt with sponsorships for a while in drag racing, and I can tell you first hand that the first post of this thread is only the start of how to get a sponsor.
You have to remember that if you are sponsored, you are getting something, rather it's balls, guns, air, travel fees, you get something out of the deal.
The thing to remember is that the sponsor wants something back also. Like the above post says, that is advertisments most of the time. They are giving you something, hoping you will spread the word about them, and they will get a boost in business because of what you are doing for them.
You can put on a front while you are on the field, and act like a badazz, but you better bow down to your sponsor, because they are giving you product or money. They are paying for you. It might be a discount at their store, but that is money lost because they would other wise be selling it at full price.
Sponsors want something in return, and it is your job to give it to them.
Sponsors give you stuff, and you work for them in a round about way.
And remember, nothing is free. Nothing.
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