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Originally Posted by Barber
Different sponsors do different things, and you should approach different sponsors differently.
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Correct. There is no one answer.
Some sponsors will give you money. Some give you gear to use. Some give you food/drink to give out and popularize. Some give discounts on their stuff.
A field will generally give you free entrance and cheap/free paint.
You in turn will always offer advertising in form or another, if it's a field perhaps you will ref and help maintain the place.